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Research papers

Maximising communicational effectiveness

All too often there is a gulf between research theory and practice, and market place reality, in what constitutes effectiveness in marketing communications. However, importantly, in bringing the two closer together there are a number of basic...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Author: Peter Holloway
June 15, 1991
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Citation

Holloway, P. (1991a, June 15). Maximising communicational effectiveness. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/maximising-communicational-effectiveness